In his seminal article, “The Social Psychology of Gifts,” Barry Schwartz writes that “Gifts are one of the ways in which the pictures others have of us are transmitted.” Of course, the gift doesn’t just reveal the image the giver has of you; it exposes the character and the thinking of the giver as well.
It turns out that men and women react differently to the gift, especially in the context of an intimate relationship.
Being more sentimental in nature, women are likely to read more meaning into a gift and the nature of the gift. A bad gift probably being excused rather than the absence of it, men being more practical are likely to shrug off the absence of a gift and be put off by a good gift because ” she should know better
I surveyed on Facebook, reactions to the failure to give her a gift this season. What the ladies said will amaze you.
Study the screen shots.